Eton Properties' President and Chief Executive Officer, Kyle C. Tan, is an inaugural recipient of the first-ever Philippines Rising Star Award given in the 11th PropertyGuru Philippines Property Awards held in Taguig City recently. The award is jointly granted to him and his brother, Lucio Tan III, President and Chief Operating Officer of the LT Group, Inc.
“I’m truly amazed and in awe just being on the same stage with the individuals who really push the envelope in the Filipino real estate industry. I feel far from a Rising Star, but I think what’s more important is we shed light on what makes stars shine and for me, it’s first and foremost God and also my family, who is behind me every step of the process, led by the Chairman of Eton Properties, my grandfather, Dr. Lucio C. Tan, and also to the Eton team that empowers me to achieve and maximize my potential so without any of them, I would not be standing here, and I dedicate this award to all of them,” says Tan in his acceptance speech.
Kyle Tan is a dynamic and visionary leader whose priority is to expand Eton Properties’ core businesses that will help drive the company’s growth for the next five to 10 years. According to Tan, “One of the key elements to future-proof the company is through diversification. We will venture into other businesses to tap other market segments with different client base.”
He plans to develop a new integrated township in Mactan, Cebu and transform the company’s 641-hectare Eton City in Sta. Rosa, Laguna to become the next wave city South of Metro Manila. These projects will leverage on partnerships and joint ventures to further scale the market's needs and support nation-building. “I would also like to collaborate more and enhance the synergies between Eton and other parties to further increase growth,” says Tan.
Eton Properties is the real estate brand of the Lucio Tan Group, one of the biggest business conglomerates in the Philippines. Its foreign counterpart, Eton Properties Ltd, is an established real estate brand in Hong Kong and mainland China. With an extensive land bank in strategic locations all over the country, Eton specializes in high-end and mid-income high-rise and horizontal residential developments, office projects, commercial centers, and mixed-use township developments.
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