Business leasing is serious business for Eton Properties

As published in Philippine Daily Inquirer on October 10, 2015

Developer ups local readiness for BPO and tech boom

IN THE past decade, the prospects have been extra bright in the Philippines' BPO­IT industry and they will only get better. Already known as the world's number one offshore outsourcing location, the country continues to attract more of the world's biggest companies and convince them to house their back­end service offices here. These global players cite many reasons for the local industry's competitiveness. Primarily among them are the talented and multidisciplinary workforce, first­rate infrastructure, and local government support.

Majority of the business comes from companies based in the US, Australia, New Zealand, and Europe. With ASEAN integration, experts also predict growth, keeping the Philippines on track to hit the cumulative goal of having over 1.2 million people gainfully employed in the sector by 2016.

The foreseen boost in employment within these sectors requires local readiness in terms of available, quality office spaces where potential businesses can easily move into and be able to provide their employees a rewarding Work­life dynamic. Prime developer Eton Properties, the real estate arm of die Lucid Tan Group of Companies, has already completed four such hubs and more are in store this year until 2018 to meet the expected increase in demand. It is now helping improve the country's prospects further by preparing some 200,000 square meters more of facilities to service local BPO­IT headquarters. Meanwhile, its finished projects in the central business districts of Quezon City and Ortigas have more than 124,000 square meters dedicated to BPO­IT buildings, and all are now fully occupied.

With its excellent track record in the development, management, and leasing of offices and retail spaces, Eton Properties is a top contender in the business leasing industry. Already, the company's projects in the most strategic locations have provided career hubs for over 12,000 employees, Filipinos and expats alike.

Major international players such as EGS, Hewlett­Packard, Accenture, Convergys, Sitel, Cybersoft, Standard Chartered Bank, and Unisys now have services stationed in Eton Properties' business hubs. The developer's soon to­rise projects are expected to attract even more companies seeking modern, global quality facilities that are expertly managed, highly accessible, and accredited by the Philippine Economic Zone Authority (PEZA).

Expansion Plans

Finding inspiration in the start­up and technopreneur center that is Silicon Valley in California as well as Bangalore in India, Eton Properties is building a BPO and technology campus in its 1,000­hectare township of Eton City in Sta. Rosa, Laguna. The company offers tailor-made self-contained office solutions on a Design & Build basis to suit the client's specific requirement. The premier campus office is set to offer 190,000 square meters of office lots, green­themed roads, retail strips, and a dormitory, with shuttles and buses bringing commuters to and from different parts of Laguna and Metro Manila. With the natural surroundings and open spaces, this provides a high-quality office community that inspires creativity, innovation, and productivity.

Eton City also has its residential and lifestyle attractions for those who are thinking of being based here. Apart from the career opportunities at the campus, Eton City can also provide homes for over 2,000 households in its four resident tial villages. Top local and international retailers and restaurants are

also going to be housed here, offering vibrant lifestyle choices to residents and workers.

In Makati City, Eton WestEnd Square is another mixed­use development envisioned to be the home of professionals and executives. Near the major thoroughfares of Ayala and Buendia avenues in Makati City, it offers a balance of business and lifestyle interests with its BPO building, retail podium, and two residential towers.

Further north of Manila, the 25­ storey Cyberpod Centris Five is rising. It is the fifth BPO facility in Eton Centris, one of the largest BPO communities in Quezon City and is both a career hub and lifestyle central offering a mix of dining, entertainment and shopping destinations.

Technology and services track record

Eton Centris' four towers ­ Eton Cyberpod Centris One to Four ­ are already serving some of the biggest clients in the sector, including top names in the contact center, offshore services, software, and finance industries. Its central location along EDSA corner Quezon Avenue, complete ­ amenities, as well as the diverse dining, retail, and entertainment establishments continue to keep people coming here.

"We occupy the entire South Tower of Three Cyberpod Centris and it has been OUR HOME for a year and a half how," shares Irene Tan, Communications Team Head for EGS, one of Eton Properties' tenants at Cyberpod Centris Three in Eton Centris. "Partnering with Eton Centris, our site was specifically structured to fulfill our office space requirements and allowed us to reflect our company's brand, image and outlook towards growth. Strategically­located at the corner of EDSA and Quezon Avenue, OUR HOME is easily accessible to all our employees and applicants, as it now becomes a key landmark alongside EDSA. We embrace the community within this area as it provides nearby restaurants, shops and access to various modes of transportation."

More corporations, local and international, are also housed by Eton Properties in its Ortigas central business district development ­ Eton Cyberpod Corinthian. Also strategically located along EDSA and Ortigas Avenue, it's comprised of three low­rise buildings with shopping and restaurant spaces included.

All Eton Properties business buildings provide convenient access to transit systems, sufficient elevators, telephone and data conduits, emergency back­up power, full security system, and ample parking space.

From the metro's most­pursued business locations, all the way to the burgeoning outsourced services and tech capital of Sta. Rosa, Laguna, Eton Properties makes sure to offer business clients centrally situationed headquarters via quality office spaces. The retail units located nearby also make good investments with the steady stream of transactions sure to come their way from the employees working nearby, their families, and friends seeking to relax and spend quality time.

The Eton Properties Promise

With over 25 properties under its wing, Eton Properties continued to deliver unique developments that meet the residential, office, retail and mixed use needs of the market. It also brings its expertise in developing, managing and leasing spaces in subdivisions, high­rise and mid­rise buildings, commercial centers, events venues, and even BPO hubs to provide lifestyle and enterprise centers in both prime locations and emerging growth areas.