The heart and soul of Makati at your fingertips

As published in Philippine Daily Inquirer on November 26, 2016

Makati City ­the booming and bustling cosmopolitan dream occupies a space in the urban imagination that no other city in the country can live up to. On any street, in any building, inside every store and restaurant, and within every living, working, and leisure space, Makati vibrates with both promise and fulfillment. Those who work and play here can hear and feel all of this. They know that this is a city that hums with all the notes and tones of success, optimism, romance, and creativity.


It is a city that is considerate of the overall well-being of its populace ­- a city determined to meet the needs and wishes of those who choose it. Here, those who are determined, earnest, and bold get the support and chance they seek to be all they can be. There are companies always looking to expand and accept the contribution of hardworking Filipinos. There are investment opportunities for the savvy to make their entrepreneurial dreams come true. There are organizations that welcome the well­-meaning, gather them together to make an impact on the community. At turns dizzying with the heights of such ambitions, Makati also has everything that calms frazzled senses. There are green spaces like parks and gardens; establishments like spas, hotels, and salons; fitness centers (or your choice of fitness expert to train you at home); recreational options in its many movie houses, theaters, art galleries, and other entertainment spaces. On any given day of the week, Makati offers everyone excellent food from fine dining to concept cuisine, inspiring art and culture, exciting entertainment with films, shows, musical performances, world-class shopping, and other material and experiential finds.


Makati, at any second, can prove to you why its reputation as the country’s financial center, trend and style capital, commercial and career hub is undisputed. It took decades to build this Makati. It would be smart to waste no time in making the most of its dazzling gifts. And so it is no secret that many dream of taking up shop and finding work and residence here. And while there are plenty of buildings herein that promise the Makati dream, there’s a special business address that sets a new standard.


Address for ambition and aspiration

etm-model-unitFound at the heart of the Makati central business district ­ at the corner of Ayala Avenue, Dela Rosa and V.A. Rufino (formerly Herrera) Streets ­ is a new project from prime developer Eton Properties, the real estate arm of the Lucio Tan Group of Companies. Eton Tower Makati is a mixed-­use and integrated high­-rise development that offers the very best of the Makati CBD lifestyle. The project has four components – residential units and Small Office, Home Office (SOHO) units for lease to entrepreneurs and self­-employed individuals, serviced residences called The Mini Suites for short stay travelers and a two­-level retail area that is home to various retail and lifestyle brands. The 41­storey structure is the most fitting address for contemporary ambition and aspiration ­ sitting right at the doorsteps of some of the country’s most popular establishments and key institutions. Directly connected to the Dela Rosa elevated walkway, it is mere minutes away from company offices; top banks, hospitals, and schools; malls like the trendsetting Greenbelt and Glorietta; and major shopping centers like Landmark. The address also offers proximity to nearby cities via quick accessibility to the MRT Ayala Station and major thoroughfares.


Superior value

Eton Tower Makati presents an urban oasis amidst demanding big- city life. The residential and SOHO units are available for lease all year round. The units are stylish yet unpretentious, with a central aesthetic that is modern and minimalist ­ all subdued colors working with clean lines and unfussy fixtures. Facilities-wise, there are swimming pools for adults and children, landscaped gardens every three floors, function rooms, gym, and jogging path. Brimming with taste and top amenities, residences at the Tower ultimately give tenants more room to relax their mind, body, and spirit.


On the 14th to 22nd floors are the Small Office, Home Office (SOHO) units that offer organizations both corporate headquarters and lodging. The set­up is ideal for business owners and self­-employed individuals who need a convenient and practical home office. Eton Tower Makati’s strategic location can enable them to grow their enterprise and client network with more ease. Extra busy work weeks, especially for startups, freelancers and consultants, independent firms, and local branches of multinationals will feel less stressful in the studio, one-bedroom, or two­-bedroom spaces. There’s also a dedicated business center for meetings and important events, power backup, phone and data lines, a devoted reception area, and elevators.


Vibrant lifestyle and retail hub

Makati executives, employees, and residents of nearby condominiums and villages have a host of leisure, dining, and shopping perks to enjoy at Eton Tower Makati. They can relax and unwind at the two-­level lifestyle center with its parade of well-­known stores, restaurants, and services. More brands are expected to set­up shop this year but sought­after ones such as Dean and Deluca, Karada, Anytime Fitness, Sarabia Style Optics, Moshi Koshi, Bo’s Coffee Club, Picnic, The Morning After, Empire Salon, and Fry and Bake Bistro are ready to serve customers today.


Business­-wise, the area also makes a wise and strategic choice. Commercial tenants, retail stores, lifestyle brands, fast­food chains, service shops, and investors looking to expand in new locations will all have prime visibility and exposure to Makati’s workforce.


World-class hospitality in Makati

Hong Kong’s The Mini Hotel ­ a leading global hospitality brand known for best value, luxury, and excellent service ­ also makes its home in Eton Tower Makati. Through The Mini Suites, expats, local professionals, travelers, even students can have classy serviced residences to call home when they’re in town or when they decide to rest near work or the campus. Short­-term or long-­term tenants can choose among the 368 trendy and well­-kept guest rooms (all non-smoking) outfitted with Slumberland beds, in-­room safe, and LED TV cable channels. They can also enjoy Wi-­Fi connectivity anywhere in the hotel, state-­of-­the-art meeting rooms, gym, medical clinic, free parking, housekeeping and laundry services, transportation services, as well as easy access to the retail and dining options on the first two floors of the building. All these facilities and amenities, along with the friendly staff and 24/7 security come at inexpensive rates.


The benefits of choosing Eton Tower Makati are hard to beat. The development goes beyond being a new Makati landmark, elevating the urban dream with choice options and services that are within easy reach.


The Eton Properties Promise

With over 25 properties under its wing, Eton Properties continues to deliver unique developments that meet the residential, office, retail and mixed-­use needs of the market. It also brings its expertise in developing, managing and leasing spaces in subdivisions, highrise and midrise buildings, commercial centers, events venues, and even BPO hubs to provide lifestyle and enterprise centers in both prime locations and emerging growth areas.