Eton ups ante of townhouse living

As published in The Business Mirror on July 28, 2015


THE real­estate arm of the Lucio Tan Group of Companies and one of the leading full range developers in the Philippines, Eton Properties, redefines townhouse community living with 68 Roces (, a 3.3­hectare master­planned development along Don Alejandro Roces Avenue in Quezon City.


p-68roces4Composed of residential townhouses, single­attached house­and­lot units, as well as a retail strip and recreational facilities, 68 Roces underscores the exclusivity, comfort and convenience that the development offers to its clients.


“It’s difficult to beat 68 Roces if what you’re looking for is an ideal home in the city,” says Martha Herrera, Eton’s AVP for marketing, PR and corporate communications. “With the heavy traffic upsetting millions of city­dwellers daily, it’s important for families to be living in an address that is near everything, but one that does not sacrifice having a home environment that is fresh, airy and relaxing. 68 Roces has perfected that combination.”


Situated at the heart of the premier city’s business and entertainment districts, a city that has been dubbed as the “City of New Horizons,” 68 Roces enjoys a sought­after and flood­free site that evokes the rich San Diego Hills culture and lifestyle consistent with its location. Its close proximity to the commercial hubs and party scenes at Tomas Morato affords residents quick access to this upbeat entertainment district, while maintaining exclusivity and a sense of serenity in their homes. The excellent address also gives residents easy access to nearby lifestyle malls, entertainment centers and offices, as well as educational and medical institutions.


p-68roces6Taking heed of the discerning taste of its target clients, Eton Properties provides world class amenities, state­of­the­art architecture and full security for 68 Roces. This exclusive and gated community also boasts of an auspicious project design for each of the townhouse unit, a unique feature that was fully integrated in this development.


The development features green, landscaped pathways, as well as vehicle­free pedestrian walkways where residents can jog around or enjoy a walk with their dog. The area also allows kids to play, walk or run around in safety. And because security is a top priority, the gated main entrance has a security booth with closed­circuit television cameras covering the entire development. Security guards deliver 24­hour security for the property and its residents. For added safety, an electric perimeter fence also surrounds the whole development. If one’s idea of a relaxing weekend is spending it with family or friends minus the hassle of traveling, the expansive adult and kiddie pools, as well as the lush garden area, are an inviting sight. The function hall, which can hold up to 40 persons, also makes for a perfect venue for any occasion. Residents may also opt to hold their celebrations at the clubhouse.


Complementing the 68 Roces lifestyle is the 98.6­meter commercial strip, which will house establishments catering to the needs of residents. The townhouse units available are in three­ and four­bedroom configurations with sizes that range from 158 square meters (sqm) to 198 sqm and 208,200 sqm to 238 sqm, respectively.


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