Last August 18, 2017, the Helping Land community in Tondo, Manila, where Eton Properties sponsored a feeding program and an educational activity, in partnership with non-government organization, Project Pearls in May; caught a catastrophic fire that killed two children and left 2,000 people homeless. The company reached out to the community once again through Project Pearls by donating Php 50,000 to the relief operations and help the victims rebuild their homes, and their lives. In this photo are Eton Properties Philippines, Inc. Assistant Vice President for Marketing, PR and Corporate Communications, Martha Herrera-Subido (right) and Project PEARLS Programs Manager, Monica Aclan for the ceremonial turnover of the check donation held recently at the Eton Head Office in Makati City.
Eton Properties is the real estate brand of the Lucio Tan Group, one of the biggest business conglomerates in the Philippines. Its foreign counterpart, Eton Properties Ltd, is an established real estate brand in Hong Kong and mainland China. With an extensive land bank in strategic locations all over the country, Eton specializes in high-end and mid-income high-rise and horizontal residential developments, office projects, commercial centers and mixed-use township developments.