In a highly competitive landscape where the major competitors are at least three decades old, Eton Properties Philippines, Inc. can be considered a young upstart. It has only been a ten-year journey for the company, but somehow, it has shown itself adept at responding to the needs and dreams of customers when it comes to commercial, office, and residential spaces. Eton will be first to admit it still has a long way to go, but its continuing success in providing high-value properties to those seeking fulfillment, stability, and enjoyment speaks volumes about its trustworthiness, innovativeness, drive, and sincere aspirations for the community.
From all corners of greater Manila and beyond, Filipinos and foreigners have found through Eton homes and offices that empower lifestyles, careers, and relationships. The company strives to strengthen its brand by creating communities that are well-located, secure, masterfully designed, convenient, and offer useful amenities and administrative support. It is also looking towards the future, finding ways to understand new and emerging markets and moving ahead with plans to keep their portfolio dynamic. For them, it is about doing the best to deliver on promises and enhance their relationship with people from all walks and stages of life.
“To grow in the business, we need to be a company that our customers can rely on, a company they can believe in. For us, this means looking at both present realities and future possibilities,” says Martha Herrera-Subido, Eton’s AVP for Marketing, PR and Corporate Communications. “Every project should prove to be a wise choice – spaces they can find useful and meaningful today and will prove to be worthy investments tomorrow. This means the right location with the right concept and at the right time.”
Diverse home and work spaces
The booming metropolis of Quezon City is currently home to five major projects. Centris along EDSA is a 12-hectare business and leisure mega-complex with dining, shopping, entertainment, and recreational options, all clustered around five Centris Cyberpod buildings that house some of the biggest BPO companies. On Don A. Roces Avenue are the distinctively designed townhouses of 68 Roces, a 3.3-hectare gated community that provides respite from the urban stress while being near enough to modern conveniences. There’s the North Belton Communities trio of developments – West Wing Residences, West Wing Villas, and The Manors, – offering a wide selection of spacious mid-rise condominium units and homes.
In Ortigas, the 36-storey Eton Emerald Lofts brings an interesting residential concept – the first condo building dedicated to premium loft dwellings. Every unit promotes an elegant lifestyle with urban comforts, with residents finding easy access to establishments via Emerald and Ortigas avenues. Nearby is Eton Cyberpod Corinthian, three low-rise buildings with generously spaced offices for the local operations of global BPOs. It is a place dedicated to enhanced productivity and mobility, offering stores and services in the vicinity and convenient transportation.
8 Adriatico in Malate, Manila is another concept development – 42 floors of residential and small office-home office (SOHO) units, each tastefully crafted for families and individuals. It marries old-world charm with urban grit in true homage to the district’s character. Luxury and heritage also meet in Eton Baypark Manila, an upscale high-rise with spacious 60-90sqm units and views of the Manila Bay. Near Rizal Park, it has the unique advantage of serving up history, culture, commercialism, and quirky charm. For the young and mobile, One Archers Place sits on a main thoroughfare of Manila. It is a thoroughly connected spot, with accessible internet across the property and the train, buses, and jeepneys just outside. On its doorstep may be a never-ending buzz of activity but within its 28 storeys are affordably chic units that inspire a balance of achievement and relaxation.
Four more condominiums are found at the very heart of ever-progressive and ever-busy Makati City. Eton Tower Makati, connected to the city’s top dining and leisure destinations via elevated walkways, is an empowering address in the urban jungle. Residential and SOHO spaces, as well as The Mini Suites serviced apartments, fully support a live-play-work lifestyle for young professionals and digital nomads. Eton Residences Greenbelt and Eton Parkview Greenbelt each has over 30 floors of beautiful loft spaces and are mere steps away from the country’s best specialty and high-end shopping experiences. With premium designs and panoramic views of the city skyline, these addresses are rewards in themselves. And snugly located between Ayala and Buendia avenues is Belton Place, a welcoming enclave with diverse amenities that inspire the beautiful life for new families and young professionals in one of Makati’s growing areas.
For denizens in Sta. Rosa, Laguna, Eton City has four villages catering to different home aspirations. South Lake Village is 70 hectares of luxurious lakeside living, with 18 island lots hosting spacious homes (each with at least 346sqm in lot area) and resort-style amenities. Riverbend is a 9-hectare village that offers a change of pace for young families and individuals with its rustic theme, lush greenery, and other riverside inspirations. Another mid-sized village is the Italian-Mediterranean-inspired TierraBela, where generously cut homes are nestled between vibrant environment and refreshing outdoor spaces. Contemporary American houses and lots can be found in the 20-hectare West Wing Residences. With a backdrop of gardens and greenery, it is a feature-filled community primed for making memories with loved ones.
An eye on the future
To stay competitive, Eton Properties is keen on expanding its portfolio with innovative developments. New commercial, office, and residential concepts are in the works as the company continues to diversify.
Eton City Square in Sta. Rosa, Laguna is expected to be launched this year. With its 11.5 hectares of retail, dining, entertainment, and recreational attractions, it is envisioned to be a relaxing, choice destination south of Manila.
The Eton Square (ES) projects will be pocket retail developments serving well-populated areas. It aims to be a convenient retail stop for the upwardly mobile who wish to be away from the usual mall crowds. ES Ortigas is already underway, with two more developments in San Juan and Quezon City following suit.
Another concept is a hotel-retail-BPO development strategically located along Roxas Boulevard, near the airport. In Makati, eWestMall, the lifestyle component of Eton WestEnd Square will house boutique shops and dining restaurants strategically located within a mini-city.
Serving the growing independent office culture of BPO firms, co-working spaces, SMEs, and start-ups will be NXTower I. The 30-storey tower between Emerald Avenue and Ruby Road in Ortigas will offer fully-outfitted and flexible commercial and office spaces. Soon to open their doors to serve more BPO professionals are office spaces in eWestPod within Eton WestEnd Square.
There is also Parklinks, a 35-hectare mixed-use joint venture with Ayala Land, Inc. It is envisioned to be the greenest urban waterfront development between Pasig and Quezon City. Residents and office workers will be minutes away on foot from parks, open spaces, and commercial establishments through a new walkway system.
The Eton ethos
Eton Properties continues to work hard to fulfill its vision of building the best communities and becoming one of the most trusted property developers in the country. It is a vision that has guided Eton in its every decision and undertaking, and will continue to guide it every step of the way.
“We take the point of view that every development is about enriching people’s quality of life. Building communities is not just about building structures. It is about ensuring that what we offer is useful and has benefits that can be felt by every resident or tenant today and in the future. We try to understand the kinds of lives they envision in the properties so we can offer real estate options that support those dreams, and we will continue to do so,” says Martha Herrera-Subido.
Eton Properties is the real estate brand of the Lucio Tan Group, one of the biggest business conglomerates in the Philippines. Its foreign counterpart, Eton Properties Ltd, is an established real estate brand in Hong Kong and mainland China. With an extensive land bank in strategic locations all over the country, Eton specializes in high-end and mid-income high-rise and horizontal residential developments, office projects, commercial centers and mixed-use township developments.