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March 14, 2025Eton Properties Celebrates 18 Years of Growth and Transformation
Eton Properties Celebrates 18 Years, Reinforces Commitment to Progress
Manila, Philippines – Eton Properties Philippines, Inc. (EPPI), the real estate arm of the Lucio Tan Group, proudly celebrates its 18th anniversary, marking nearly two decades of shaping communities, delivering quality developments, and driving innovation. The milestone was commemorated with the Beyond18 campaign, reinforcing the company’s vision of going beyond limits, beyond innovation, and beyond today.
In this photo: Eton WestEnd Square, a mixed use development by Eton Properties Philippines Inc., located at Makati City, Philippines.
Held at its head office in Makati City, the celebration gathered over 200 employees, along with key executives and was supported by sister companies in the LT Group, including Tanduay and Century Park Hotel. More than just commemorating a milestone, the event highlighted Eton’s ongoing transformation and renewed strategic direction.
Eton Properties Philippines Inc. President & CEO, Mr. Kyle Ellis C. Tan, delivers his opening remarks during the company’s Beyond18 celebration, marking 18 years of innovation and growth.
“In the past 18 years, Eton has faced challenges and opportunities that have shaped us into the company we are today. More than just developing properties, we have built spaces that inspire, communities that grow, and opportunities that create lasting impact,” said Kyle Ellis Tan, President & CEO of Eton Properties Philippines.
Beyond Today: Repositioning For The Future
As part of its continued evolution, Eton Properties unveiled a corporate repositioning strategy, ensuring that its developments remain relevant and responsive to the needs of businesses, families, and communities. The celebration also introduced a refreshed brand identity, new corporate materials, and digital assets that reinforce the company’s commitment to the future.
Donna Kristine Salgado, AVP for Marketing, PR, and Corporate Communications at Eton Properties Philippines, emphasizes the company's strengthened identity and purpose during the Beyond18 celebration.
“This isn’t about changing who we are—it’s about strengthening and defining it. Eton has grown over the years, but now, we’re ensuring that everything we do, from the way we communicate to how we serve our customers, reflects a clear and consistent identity," said Donna Kristine Salgado, AVP for Marketing, PR, and Corporate Communications. "This repositioning ties everything together, giving us a stronger foundation that starts from within and allows us to move forward with purpose."
Honoring The People Behind Eton’s Success
In this photo: A group photo of Eton Properties employees posing with "BE Driven by Excellence" signage during the "Celebrating Our BEst" Employee Recognition Program, which honors 18 outstanding team members for their dedication and embodiment of the company's core values.
Beyond its projects, Eton Properties celebrated the people who have been instrumental in the company’s growth. The “Celebrating Our BEst” Employee Recognition Program was launched, recognizing 18 outstanding employees who embody the company’s core values and commitment to excellence.
In this photo: A group of Eton Properties employees gathered under a tent during the "Celebrating Our BEst" Employee Recognition Program, showcasing the dedicated team behind the company's success.
Beyond its projects, Eton Properties celebrated the people who have been instrumental in the company’s growth. The “Celebrating Our BEst” Employee Recognition Program was launched, recognizing 18 outstanding employees who embody the company’s core values and commitment to excellence.
As Eton Properties steps into the next chapter, it remains committed to pushing boundaries, embracing innovation, and building a future that goes beyond expectations. With a renewed focus on modernization, enhancing customer experiences and touchpoints, and sustainability, Eton is ready to move forward and shape the next era of real estate.
About Eton Properties
EPPI is the real estate brand of the Lucio Tan Group, one of the largest business conglomerates in the Philippines. With an extensive land bank strategically located across the country, EPPI specializes in high-end and mid-income residential developments, office projects, commercial centers, and mixed-use township developments.
