Eton Beyond Green: Launching a Future That Gives Back
August 5, 2025
Eton Properties Ranked 7th by CBRE in Metro Manila Office Leasing, Strengthening Position in Real Estate Sector
September 22, 2025Eton Properties Volunteers Restore Mt. Makiling Forest in Partnership with ASEAN Centre for Biodiversity
Building Beyond Buildings: Eton Properties Plants Seeds for a Sustainable Tomorrow
LOS BAÑOS, LAGUNA — Over 50 employee volunteers from Eton Properties left their desks and laced up their boots to join the ASEAN Centre for Biodiversity (ACB) in a tree-planting and biodiversity restoration activity at Mt. Makiling. The initiative is part of Beyond Green, Eton’s sustainability strategy that began as a campaign and has since evolved into the company’s full framework for environmental, social, and governance integration.
Beyond Green reflects how Eton Properties, the real estate arm of the Lucio Tan Group, is embedding sustainability into every part of its business—from the way it builds communities to the way it engages employees, clients, and partners. What started as a movement to spark awareness has grown into a structured sustainability strategy that tackles environmental stewardship, responsible business practices, and social impact.
From office to forest: Over 50 Eton Properties volunteers trade desks for shovels as they prepare soil and seedlings for the day’s biodiversity-restoration activities.
Mt. Makiling was a fitting site to bring this commitment to life. At the Makiling Botanic Gardens inside the University of the Philippines Los Baños (UPLB), Eton volunteers planted native and endangered tree species, including the Kalingag or Philippine cinnamon, a tree endemic to the Philippines. This act went beyond symbolic—it directly contributed to biodiversity restoration in one of the country’s most important watersheds.
The activity extended beyond planting. Volunteers embarked on a guided trail through the foothills of Mt. Makiling, led by Dr. Jerome L. Montemayor, Executive Director of ACB, who shared insights on native trees, medicinal plants, and local wildlife. In the afternoon, ACB conducted a learning session on how biodiversity conservation supports watershed health, climate resilience, and community well-being.
Trail of knowledge: ACB Executive Director Dr. Jerome L. Montemayor (right) leads participants along a lush Mt. Makiling trail, pointing out native trees, medicinal plants, and local wildlife.
“This effort goes beyond planting trees. It’s about protecting ecosystems and inspiring our volunteers to preserve the natural world for generations to come,” said Ar. Adrian Chua, Chief Operating Officer of Eton Properties
Mt. Makiling is recognized as an ASEAN Heritage Park, part of a regional network of areas of exceptional biodiversity value. Other Philippine sites with this distinction include Balinsasayao Twin Lakes Natural Park in Negros Oriental, Turtle Islands Wildlife Sanctuary in Tawi-Tawi, and Apo Reef Natural Park in Occidental Mindoro.
“Mt. Makiling is a vital watershed and biodiversity haven. Through our partnership with ACB, Eton Properties is honored to help protect this irreplaceable natural treasure and safeguard its benefits for generations to come,” said Che C. Mutuc, Chief Finance Officer and Chief Risk Officer of Eton Properties.
For Donna Kristine B. Salgado, AVP – Head of Marketing, PR & Corporate Communications, and Sustainability & ESG Officer of Eton Properties, Beyond Green is the company’s bridge between purpose and progress, “‘We are Eton. We Go Beyond.’ is more than a tagline. It is our pledge to build responsibly and sustainably. Beyond Green began as a campaign but has now become our full sustainability strategy, guiding how we create spaces, engage with communities, and protect the environment. True progress means ensuring that what we build today safeguards the natural heritage and future of the communities we serve.”
Planting for the future: Eton Properties employees proudly display their “Beyond Green” spirit as they plant native seedlings at Makiling Botanic Gardens, symbolizing a shared commitment to protect and nurture the environment for future generations.
With muddy hands and renewed purpose, Eton Properties volunteers returned from Mt. Makiling carrying more than memories. They carried the responsibility of continuing the work of restoration and stewardship. From muddy hands to lasting change—that is Beyond Green.
Learning in the forest: During an on-site session, ACB experts explain how Mt. Makiling acts as a vital watershed and sanctuary for countless species, underscoring the importance of ecosystem restoration.
Eton Properties Philippines, Inc. (EPPI) is the real estate brand of the Lucio Tan Group, one of the largest business conglomerates in the Philippines. EPPI’s portfolio includes residential communities, office developments, commercial centers, and mixed-use townships across key locations nationwide.
With its growing land bank and focus on practical innovation, EPPI continues to serve diverse markets through developments that combine long-term value, efficiency, and livability.
