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Eton Properties Celebrates 18 Years, Reinforces Commitment to Progress
Manila, Philippines – As Eton Properties marks its 18th anniversary, its leadership team reflects on the company’s journey and shares their vision for the future. In an exclusive discussion, CEO Kyle Ellis Tan, COO Architect Adrian Chua, and CFO Che Mutuc talk about Eton’s repositioning, its renewed focus on enhancing customer experiences, and the path forward.
Navigating Change: Eton Properties’ Strategic Evolution
Eton Properties has spent nearly two decades establishing itself in the real estate industry. With the launch of its Beyond18 campaign, the company is now focused on refining its brand, strengthening operations, and ensuring its developments continue to serve the evolving needs of businesses and communities.
In this photo: Kyle Ellis Tan, President & CEO.
“Our 18th year is a defining moment for Eton,” said Kyle Ellis Tan, President & CEO. “It’s not just about looking back on what we’ve accomplished but ensuring that we move forward with clarity and purpose. Our commitment is to improve how we serve our customers and enhance every interaction they have with us.”
Creating Value Beyond Developments
While Eton has built a strong foundation with its office, residential, and commercial developments, its leadership acknowledges that growth is not just about expansion—it’s about improving the quality of spaces and experiences.
In this photo: Architect. Adrian Chua, Chief Operating Officer of Eton Properties Philippines Inc.
Architect Adrian Chua, COO, emphasized the company’s customer-first approach: “Our priority is creating efficient, functional, and well-managed properties that provide value to both businesses and individuals. We are taking steps to enhance our current developments and improve operational efficiency to ensure a better experience for our tenants and stakeholders.”
Ensuring Sustainable And Strategic Growth
In an industry that is constantly evolving, stability and adaptability are critical. Eton Properties is focusing on long-term sustainability while ensuring that its business strategies remain practical and financially responsible.
In this photo: From right to left: Arch. Adrian T. Chua, Chief Operating Officer; Ms. Celeste C. Mutuc, Chief Finance Officer; Ms. Rita C. Reboso, Vice President Controller.
“At Eton, financial responsibility remains a key priority,” said Che Mutuc, CFO. “We are focused on ensuring stability, optimizing resources, and supporting the company’s ongoing initiatives. By maintaining operational efficiency and a sound financial strategy, we help enable Eton’s long-term success.”
Beyond Today: Leadership’s Commitment To Progress
As Eton Properties steps into its next chapter, its leaders recognize that the company’s success is built on the collective efforts of its people. From its corporate offices to its property management teams, every employee plays a role in shaping Eton’s future.
In this photo: The EPPI leadership team with the 18th Anniversary awardees.
“Our employees are the backbone of Eton,” Tan added. “As we reposition the company, we are also strengthening our internal culture—ensuring that everyone is aligned with our renewed direction and commitment to excellence.”
With Beyond18 setting the tone, Eton Properties is focused on enhancing its developments, refining customer touchpoints, and ensuring its long-term
stability—a step forward in shaping the company’s next era.
About Eton Properties
EPPI is the real estate brand of the Lucio Tan Group, one of the largest business conglomerates in the Philippines. With an extensive land bank strategically located across the country, EPPI specializes in high-end and mid-income residential developments, office projects, commercial centers, and mixed-use township developments.
