Eton Properties bares plan to expand in Central Visayas and South of Metro Manila

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May 31, 2023

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Eton Properties envisions its more than 35-hectare property in Lapu-Lapu City in Mactan Island, Cebu to be an integrated township which will feature harmonious combination of history, culture and modernity in a relaxing seaside lifestyle community. It is anticipated to be the next business and leisure destination in one secured and exclusive community in Cebu.

Lucio Tan Group's real estate developer Eton Properties Philippines Inc. (EPPI) bares plan to build another integrated township development in Central Visayas and expand its community components at Eton City in Sta. Rosa, Laguna, in its recently concluded Annual Stockholders’ Meeting.

According to Kyle C. Tan, the newly-appointed Eton Properties' President and Chief Executive Officer, the Company's plan to expand its core businesses is a strategic move that will help drive the company's growth for the next five to 10 years. Though still in the planning stage, the Company is excited to share plans to develop a new integrated township in Mactan, Cebu. This project will leverage partnerships and joint ventures to further scale the market's needs and support nation-building.

As Eton Properties' first foray in Central Visayas, around 35-hectare property located in Lapu-Lapu City in Mactan Island, Cebu, will feature the harmonious integration of history, culture, and modernity in a relaxing seaside lifestyle community. The project features a 600-meter beachfront, beautiful sandy beach cover, and an internal lagoon area, perfect for a modern but suburban feel.

It will have a masterplan design that will revitalize the fast-emerging district for business and leisure of the city, while maintaining the natural flora and fauna of the surroundings. Also, it will have residential and office facilities and amenities, mid-rise condominiums, upscale hotels, Business Process Outsourcing buildings, and commercial and retail centers.

"We will make the best use of the site's natural characteristics by preserving the natural environment while undertaking the multi-brand positioning for the future growth markets through various business segments. This project will be envisioned as the next business and leisure destination in one secured and exclusive community in Cebu," Tan said.

Expansion plans for Eton City

Eton City in Sta. Rosa, Laguna at its full development is projected to be a world-class business district that will cater to the burgeoning office demand for IT-BPM.

Boasting a redefined living experience in a township masterpiece, the 641-hectare Eton City will soon transform to become the next wave city South of Metro Manila.

Conveniently located along South Luzon Expressway, Eton City will imbibe a world-class business district to cater to the burgeoning office demand for Information Technology and Business Process Management (IT-BPM). The Company plans to commission some of the world-renowned architectural firms to infuse its unique expertise in developing world-class and sustainable office buildings within the township.

"To add more office spaces is part of our pipeline to build momentum in achieving a multi-billion income target in the next five to 10 years. There are so many opportunities in Eton City, and we are willing to take our strategies to adapt to the global standards by incorporating digital technology, world-class designs, and connectivity into its communities," says Tan.

Eton City is envisioned to be the most exciting business tourism and residential district in the South of Metro Manila. It is easily accessible through the South Luzon Exit, just 30 minutes away from Alabang and 45 minutes from Taguig and Makati cities. The township also has its own commercial and retail district, Eton City Square, with four residential villages, such as TierraBela, West Wing Residences, South Lake Village, and RiverBend.

Eton Properties is the real estate brand of the Lucio Tan Group, one of the biggest business conglomerates in the Philippines. Its foreign counterpart, Eton Properties Ltd, is an established real estate brand in Hong Kong and mainland China. With an extensive land bank in strategic locations all over the country, Eton specializes in high-end and mid-income high-rise and horizontal residential developments, office projects, commercial centers, and mixed-use township developments.