68 Roces: Masterful, modern living at the heart of Quezon City

As published in Philippine Daily Inquirer on September 18, 2015

Metro Manila's current urban sprawl may be expansive and busy but it does bring with it a host of advantages unmatched in other localities. Everything you need ­ hospitals, schools, supermarkets, offices, and shops ­ are within easy reach. There is a sense of security given how close 24/7 buildings and,establishments (complete with on­duty guards) are to each other. Options for entertainment and leisure of every persuasion are nearly limitless. Opportunities to succeed ­ however you define success ­ and learn are there for the taking. The metropolis remains a smart choice of residence as proven by the more than 30 million people who opt to work and play here.

Quezon City, with its wider roads and generally more laid­back style of living, represents the best of greater Manila and provides a home base where one can find solace from frantic city living and, finally, fully thrive. Here now sits an exclusive community where homeowners find the longedfor combination of serenity, comfort, and security. Along bustling Don Alejandro Roces Avenue, 68 Roces is a residential enclave providing an auspicious and tastefully designed, neighborhood that is hard to find in the usual townhouse developments. It offers upscale amenities, full­coverage security, and a sense of community. Developed by Eton Properties, it is centrally positioned amidst the progressive city's most happening, interesting, and enterprising districts. The prestigious address is a perfect fit for young couples, top executives, entrepreneurs, and even high­profile individuals who are seeking a peaceful place away from the spotlights.

A lifestyle at your own terms

Nestled between major avenues and just at the border of the South Triangle district, 68 Roces' 3.3 hectares of prime flood­free land is surrounded by churches, private schools, major hospitals, offices, com mercial buildings, shopping and entertainment hubs, and fitness centers. This gives residents the control they seek in choosing the time and place to manage their careers, complete their errands, and enjoy all their favorite activities. Offering all the benefits of city living but with a calmer atmosphere, the streets surrounding 68 Roces promise a lifestyle that pops. Whether one needs to be reinvigorated or to relax and destress, there are convenient quality establishments close by that they can visit at various times of the day.

Meeting people for lunch, dinner, drinks, or desserts is a breeze as the famed restaurant rows of Quezon City are just a few minutes away. Along Tomas Morato, Timog, and Mother Ignacia avenues are hundreds of dining establishments that cater to every craving. From major chains to independent businesses, fine dining to street­side eats, traditional to fusion cuisines, local and international fare ­ it's easy to see why the food scene here is hard to beat. Mere steps away from each other are grilleries, ramen joints, vegetarian and vegan kitchens, bakeries, coffee shops, tea houses, steak houses, pizzerias, sushi bars, and kebab joints, to name just a few!

The area is also home to many nightlife attractions. Whether it's an impromptu beer­filled evening with buddies or wine night with the ladies, there is a bar, bistro, distillery, and even whiskey joint to complement the mood. If entertainment is called for, there are music lounges, videoke places, and comedy bars.

Those who are looking to unwind can shop to their hearts' content with major malls, delis, bazaars, indie boutique stores, organic markets, and fashion and interior designers' studios close by. They can also get massages and other treatments at top spas, salons, and aesthetic centers; or workout at any of the accessible gyms, sports complexes, and fitness studios to center their minds and enliven their bodies.

Those who are looking to unwind can shop to their hearts' content with major malls, delis, bazaars, indie boutique stores, organic markets, and fashion and interior designers' studios close by. They can also get massages and other treatments at top spas, salons, and aesthetic centers; or workout at any of the accessible gyms, sports complexes, and fitness studios to center their minds and enliven their bodies.

Artistically inclined? Creative sorts can find inspiration in the collaboration spaces, galleries, art houses, and independent performance venues that continue to sprout in the area.

A life of your own design

With Quezon City's vibrant yet unhurried bustle just right outside the gate, coming home to 68 Roces lets residents unlock the secret to a more balanced kind of life.

Harmoniously incorporating Feng Shui principles into the project design, the community at 68 Roces has been master­planned for the residents' complete well­being. Every unit boasts large, open spaces and big windows to facilitate the easy flow of energy and let in sunlight and air. The model unit designed by renowned firm Songsong and Periquet, showcases the elegant brand of living on offer, featuring natural local materials, contemporary, artwork, plant accent pieces, and breezy fabrics for a minimalist modern Asian aesthetic. The townhouses come in Move­In Ready™ 3­bedroom configurations of 158 to 19Ssqm and 4­bedroom versions at 208 to 238sqm. Single attached house and lot units are also available.

For recreation, homeowners can »s play with their kids or walk their dogs v outside without worry on the car­free paths, green landscaped lanes, and garden area. There are two expansive swimming pools ­ one each for adults and for children ­ and a clubhouse and function hall for hosting bigger private celebrations. Meanwhile, the gated community's retail strip houses establishments for the residents' needs and can also offer enterprise opportunities for the business-minded.

All of these sit in a gated neighborhood that is kept safe and secure with 24­hour security systems covering the whole development, complete with CCTVJ posted guards, and an electrified perimeter fence.

"It's difficult to beat 68 Roces if what you're looking for is an ideal home in the city," says Martha Herrea, Eton's AVP for Marketing, PR and Corporate Communications. "With the heavy traffic upsetting millions of city dwellers daily, it's important for families to be living in an address that is near everything, but one that does not sacrifice having a home ­ environment that is fresh, airy and relaxing. 68 Roces has perfecte d that combination."

The Eton Properties promise

With over 25 properties under its wing, Eton Properties continues to deliver unique developments that meet the residential, office, retail and mixed­use needs of the market. It also brings its expertise in developing, managing and leasing spaces in subdivisions, high­rise and mid­rise buildings, commercial centers, events venues, and even BPO hubs to provide lifestyle and enterprise centers in both prime locations and emerging growth areas.