Eton Properties Philippines, Inc.’s year-to-date reservation sales in 2010 have already matched the company’s total annual reservation sales in 2009. On the sidelines of a press briefing for the company’s newly launched First Homes Inc. subsidiary, Eton President & COO Danilo Ignacio shared that strong demand for the company’s projects have resulted in record-breaking sales in the first half of the year.
Bulk of sales came from fast-selling projects such as Eton Tower Makati, Eton City , North Belton Communities, 68 Roces and 8 Adriatico. Eton Tower Makati, the company’s best selling project, is located near Ayala Avenue . Sales take-up of Eton’s three residential projects in Eton City, the company’s township project in Sta. Rosa, have also been very strong with the near completion of the huge 35-hectare man-made lake in South Lake Village, the high-end lakeside community within the development. The company’s luxury residences in 68 Roces, Eton’s premier high-end project in Quezon City , continues to be strong helped by the opening of its model units. 8 Adriatico, a 40-storey condominium, next to Robinsons Manila, has enjoyed strong sales due to its advantageous location and affordability. Meanwhile, the company’s North Belton Communities project in Quezon City continues to enjoy strong sales take-up with demand for 2 and 3 bedroom house-and-lot units in West Wing Villas at record levels.
Buoyed by strong market demand, the company recently launched a new brand that will cater to the broader lower affordable market segment. Called First Homes, the brand aims to address the in-city housing needs of Filipinos in strategic areas at the periphery of the country’s major CBDs. First Homes’s initial development, Aurora Heights Residences, is a transit-oriented development of two 20-storey mid-rise buildings.
Featuring fully-furnished and move-in ready condo units,
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innovative space planning with custom-built furniture fits 2-bedrooms in an 18 sqm unit and 3-bedrooms in a 28 sqm space. Amortization starts at an affordable P10,000 a month. Located just 5 minutes from the LRT Santolan station, major shopping complexes such as SM City Marikina, Robinsons Mall and Araneta Center are minutes away via the LRT/MRT. Schools such as Miriam College and Ateneo De Manila University are also nearby.
The project features a large clubhouse with receiving areas for guests, an adult and kiddie pool, landscaped gardens and a set of retail outlets at the ground floor. Turnover of the first tower is set on December 2013.
In line with its long-term strategy for growth, Eton also opened Centris Walk, its newest commercial center located within its 12-hectare Eton Centris township project in Quezon City . Envisioned to be Quezon City ’s newest dining capital, Centris Walk will be home to an extensive line up of casual-dining, specialty and fine-dining restaurants, bars and retail shops.
Eton Properties launched a total of 29 projects in its first three years of operations. Its property portfolio of launched and completed projects encompasses residential, commercial, office projects and township developments. It entered the Philippine real estate scene in 2007 with the launch of several residential projects including its almost 1,000 hectare township project, Eton City , in Sta Rosa, Laguna.
Eton Properties Philippines, Inc. is a member of the Lucio Tan Group of Companies, one of the biggest and well-established business conglomerates in the Philippines . Its foreign counterparts, Eton Properties Group of China and Eton Properties Limited of Hong Kong , are highly-recognized real estate brands. |
